About A—HEAD
In our increasingly interconnected global society, trends — ranging from shifts in value systems to changes in colour preferences — are identified, defined, or even launched years in advance by specialists.
Certain trend analysts and futurologists have established themselves as opinion leaders and gained star status due to their exceptional expertise, sharp instincts, and unique charisma. Their followers travel across Europe to hear their insights, and top executives from major corporations trust them as oracles.
The concept behind A—HEAD is to bring these leading minds and forward thinkers together for an annual conference.
The trend presentations cover the latest and most advanced developments and approaches in zeitgeist, sustainability, consumption, and digitisation, along with their implications for design, communication, and marketing.
Previously, those seeking an overview of these important future topics had to arduously compile information from a multitude of sources. A—HEAD offers this information for the first time in a compact and consolidated format. Participants are not only able to recognize developments early on and engage in discussions with like-minded individuals, but can also witness trends emerge in real-time live on stage.
To foster a close interaction between participants and speakers, ticket availability is restricted to 150.
SECURE YOUR PARTICIPATION HERE
Here are some impressions from A-HEAD 2024:
