About

GERMAN FASHION INSTITUTE

DMI is one of the oldest and leading trend agencies in the world. We inform our client about the inevitable trends in the areas:

Colors, Fashion, Interior, Packaging, Cosmetics, Materials, Retail, Visual Merchandising, Consumer Behavior, Zeitgeist, Impulses, Women's Wear, Men's Wear, Children's Wear, Fabrics, Knit, Patterns and Prints, Shoes, Bags, Denim, Bodywear, Swimwear, Sleepwear, Accessories.

Every company is different, has its own history, its own product range, its own brand core, its own target group. Accordingly, the decision-makers and creatives in these companies also want and need to be informed and inspired in an individual way.

All these diverse needs can be met at DMI by an equally diverse range of information and inspiration - from digital files to print products with material samples, from live events to streaming offerings, from large-scale events to individual in-house consulting.

HISTORY

The "German Fashion Institute" has its origins in the 1920s.

Just as it did when it was founded almost 100 years ago, DMI continues to see itself as a network of the fashion and creative industries and today uses state-of-the-art technology to pursue its original mission, namely to record, evaluate and process global trend developments in a depth and breadth that the individual companies in the fashion and lifestyle industry themselves cannot achieve.

In the meantime, DMI is no longer exclusively "German," no longer exclusively "fashion," and no longer exclusively "institute:

In close networking with the most important trend offices of the leading industrial nations, we inform companies around the world about the latest developments in all relevant sales markets.

Our trend expertise is not only in demand in the fashion industry, but in all kinds of lifestyle and consumer goods industries where it is important that the aesthetics and colorfulness of products strike a chord with the times, such as the cosmetics, plastics, stationery and automotive industries.

PHILOSOPHY

We are convinced that design is not superficial. Design is only ever successful when it gives external expression to the changes beneath the surface.

That's why DMI also asks and answers the question of why in fashion, whereas most trend providers are only concerned with the what in fashion. Because only if we make it transparent to our customers where the trends come from can they think them through independently and interpret them individually for their product and brand.

With the usual trend providers, one is still bombarded with images and information. The challenge for creatives is no longer a lack of images and information, but a lack of time to sift through and evaluate them. Contemporary trend analysis means filtering out the groundbreaking images from the flood of images that we are constantly confronted with, and the relevant information from the flood of information.

TARGET

At DMI, we believe that valid trend forecasting requires both: You need Big Data to understand what is. And you need people to deduce what is to come. That's why we bring together all globally available market figures and trend indicators at the German Fashion Institute.

Based on these facts, we then work out the best possible forecasts together with other analysts from around the world. The predictions of many trend providers, on the other hand, are based on nothing more than the opinion of their authors. The recommendations of other trend providers, in turn, are based exclusively on Renner-Penner analyses.

With offerings like the Re'aD Summit and fashion color extracta©, DMI has placed itself at the forefront of the digital transformation of the fashion industry. At the same time, we are of course aware that fashion will always need the personal encounter and the physical touch.

The physical DMI events, where creatives and decision-makers come together, inform themselves, exchange ideas and network, remain irreplaceable. In addition, however, we also offer our trend presentations online, so you can conveniently stream them on your end device, where you want, when you want.

When you order trend colors from us, you get them both as physical color cards and sensual fabric tabs to touch, hold and try out, and in DMI SPACE and the DMIx CLOUD as digitized color values for direct further processing and communication in your digital design and product development processes.

Our answer to the question "analog or digital?" is: "both!".